Adria Hotel Forum

18 - 19 February 2020 | Hilton Garden Inn Zagreb - Radnicka, Croatia


Tuesday, 18 February

At-a-glance →

08:00 - 09:00


Registration & welcome coffee in the Sponsors' Showcase

09:00 - 09:30

Welcome Remarks

Jonathan Worsley
Chairman & CEO, Bench Events

Marina Franolic
Managing Director Central and Eastern Europe, Bench Events

09:30 - 10:45

Keynote & discussion on: The future of hospitality- what is our plan for the next 10 years? Or is it 5 more realistic to plan?

Economic changes that effect hospitality industry and what is the future like

Jonathan Worsley
Chairman & CEO, Bench Events

In discussion with:

James Chappell
Global Business Director, Horwath HTL

Markus Lehnert
Vice President International Hotel Development, Marriott International

Frank Reul
Head of Development Eastern Europe, AccorHotels / Orbis

Stefan Trienen
Head of Vertical Search Travel DACH/ EasternEurope/ Middle East/ Africa (Head of Sales) at Google

10:45 - 11:15


Morning refreshments and networking in Sponsors’ Showcase

11:15 - 11:30

Hotel performance overview – from global to local

Thomas Emanuel
Director, STR

11:30 - 11:50

Development pipeline report in the region – are we developing fast enough?

Sinisa Topalovic
Managing Partner, Horwath HTL

11:50 - 12:30

Regional ministers' discussion

What incentives each government is offering to investors and should we be doing anything differently?

James Chappell
Global Business Director, Horwath HTL

In discussion with

Gari Cappelli
Minister, Ministry of Tourism of the Republic of Croatia

Renata Pindzo
Deputy Minister for Tourism, Minister of Trade, Tourism and Telecommunications of the Republic of Serbia

12:30 - 13:00

Stand point – how investors and asset managers perceive SEE region, what are the countries that attract their attention and why?

What makes a country more appealing for investors, is it time for development in the region, do governmental incentives make a difference?

Ivana Budin Arhanic
Vice President of Business Development and Corporate Affairs, Valamar Riviera

Ben Godon
Head of Hospitality Asset Management, Colliers International

13:00 - 14:15


Lunch in the Sponsor’s exhibition area

14:15 - 14:35

Brand marketing value vs. brand price

The management and franchise agreements' price is sometimes questioned on whether they justify their price. It is the question what is the marketing value and reach of such companies and how do they stand in relation to non branded hotels.

Branko Bogunovic
Partner, Hotel & Destination Consulting

14:35 - 15:00

Three Minute Pitch - The product differentiation – what is out there and would you invest in it (instead of investing in full-service hotel)?


Ivona Meissner
Director Hotel Development, Regional Office Vienna, BWH Hotel Group Central Europe


Frank Reul
Head of Development Eastern Europe, AccorHotels / Orbis


Jordi Sanchis
Development Director South, East and Central Europe, Melia Hotels International


Werner Bilgram
Managing Director, Family Select Hotels, Austria

15:00 - 15:45

Breakout Session 1 - Hall A

Residential debate – does branded residences work in terms of both financing and operations?

This scheme does not seem to stop – on the contrary, countries such as Greece, Cyprus, Moldova are indirectly encouraging for-sale residences aimed at non-permanent residents by way of their “Golden Visa” programs.

Ruzica Herceg
Partner, Hotel & Destination Consulting

In discussion with:

Daniel von Barloewen
Regional Senior Director – Mixed-Use Development Europe, Marriott International

Alexander Yakovlev
Head of Real Estate, Allea Group Cyprus

15:00 - 15:45

Breakout Session 1 - Hall B

GRIF discussion

Hotel restaurants competing with the high street

Goran Kovacevic
Pre-opening General Manager, Viceroy Kopaonik Serbia

Jason Wischhoff
Managing Director EMEA, CEE & Asia, Benihana - part of Minor International

15:45 - 16:30

Breakout Session 2 - Hall A

Belgrade – Ljubljana – Zagreb

What is the supply situation, whether and where is there a possibility for investment with effective ROI and is there anything to be implemented from Warsaw and Budapest?

David Jenkins
Vice President Business Development, Radisson Hotel Group

Josipa Jutt Ferlan
CEO Zagreb City Hotels and cluster manager for Hilton hotels in Zagreb

Zivorad Vasic
Area General Manager, IHG

15:45 - 16:30

Breakout Session 2 - Hall B

AviaDev discussion: Airlift

Are low budget airlines seriously bringing low budget guests? What can we learn from other destinations?

Juraj Toth
Managing Director, AviaDev Europe

In discussion with:

Nikolett Huszak
Senior Retail Marketing Manager, Budapest Airport

Enzo Zangrilli
Aviation Development Consultant, Trieste Airport

16:30 - 17:15

A Focus on MAK - Macedonia, Albania and Kosovo

Macedonia, Albania and Kosovo: off the beaten track or hidden jewels – opportunities and challenges

Takuya Aoyama
Vice President Acquisitions & Development, Hyatt International (EAME) LLC

In discussion with:

Visar Bytyqi
Advisor to the Board of Directors, HIB Corporation

Ardiana Sokoli
Vice President, Real Estate Business & Board Member, Balfin Group

19:30 - 23:30


AHF Cocktail Reception

We are delighted to invite AHF delegates to join us for a cocktail networking reception at the end of the first day. Delegates will be treated to delicious food and drinks whilst networking with old acquaintances and new friends.