Adria Hotel Forum

18 - 19 February 2020 | Hilton Garden Inn Zagreb - Radnicka, Croatia


Tuesday, 18 February

At-a-glance →

08:00 - 09:00


Registration & welcome coffee in the Sponsors' Showcase

09:00 - 09:20

Welcome Remarks

Jonathan Worsley
Chairman & CEO, Bench Events

Marina Franolic
Managing Director Central and Eastern Europe, Bench Events

09:20 - 09:40

The world we live in

Economic changes that effect hospitality industry and what is the future like

09:40 - 10:20

Keynote & discussion on The Future of Hospitality

10:20 - 10:50

What can we learn from other industries?

Experiences, data collection and usage, technology... what is out there that has already been implemented and can be used in hospitality.

10:50 - 11:15


Morning refreshments and networking in Sponsors’ Showcase

11:15 - 11:25

Hotel performance overview – from global to local

11:25 - 11:40

Development pipeline report in the region – are we developing fast enough?

11:40 - 12:30

Where does the money go?

Investors and ministers panel – what makes a country more appealing for investors, is it time for development in the region, do governmental incentives make and change and should we be doing anything differently?

12:30 - 13:00

Three Minute Pitch - The product differentiation vs full service product – what is out there and can it be applied?

13:00 - 13:20

Brand marketing value vs. brand price

The management and franchise agreements' price is sometimes questioned on whether they justify their price. It is the question what is the marketing value and reach of such companies and how do they stand in relation to non branded hotels.

13:20 - 14:45


Lunch in the Sponsor’s exhibition area

14:45 - 15:30

Breakout Session 1 - Hall A

A Focus on Croatia

Possibilities, challenges and threats in investments.

14:45 - 15:30

Breakout Session 1 - Hall B

Residential debate – does branded residences work in terms of both financing and operations?

This scheme does not seem to stop – on the contrary, countries such as Greece, Cyprus, Moldova are indirectly encouraging for-sale residences aimed at non-permanent residents by way of their “Golden Visa” programs.

15:30 - 16:15

Breakout Session 2 - Hall A

A Focus on Slovenia

Discussion focused on key development opportunities. Meet, pose questions and share knowledge with industry experts as well as fellow attendees.

15:30 - 16:15

Breakout Session 2 - Hall B

AviaDev discussion: Airlift

Are low budget airlines seriously bringing low budget guests? What can we learn from other destinations?

16:15 - 17:00

Breakout Session 3 - Hall A

A Focus on Serbia

How Belgrade will deal with high development number and is there an opportunity in the secondary markets?

16:15 - 17:00

Breakout Session 3 - Hall B

GRIF discussion

Hotel restaurants competing with the high street

19:00 - 21:00


AHF Cocktail Reception

We are delighted to invite AHF delegates to join us for a cocktail networking reception at the end of the first day. Delegates will be treated to delicious food and drinks whilst networking with old acquaintances and new friends.