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Adria Hotel Forum

February 2021 | TBA


Tuesday, 18 February

At-a-glance →

08:00 - 08:45


Registration & welcome coffee in the Sponsors' Showcase

08:45 - 09:15

Welcome Remarks

Jonathan Worsley
Chairman & CEO, Bench Events

Marina Franolic
Managing Director Central and Eastern Europe, Bench Events

09:15 - 10:05

Keynote & discussion on: The future of hospitality- what is our plan for the next 10 years? Or is it 5 more realistic to plan?

Economic changes that effect hospitality industry and what is the future like

Jonathan Worsley
Chairman & CEO, Bench Events

In discussion with:

James Chappell
Global Business Director, Horwath HTL

Markus Lehnert
Vice President International Hotel Development, Marriott International

Frank Reul
VP Development, Accor Eastern Europe

Stefan Trienen
Head of Vertical Search Travel DACH/ EasternEurope/ Middle East/ Africa (Head of Sales) at Google

10:05 - 10:15

CEE – an outperformer in testing times for global growth (with outlook for 2020-2021)

Hrvoje Dolenec
Chief Economist/ Head - Macroeconomic and market analysis, Zagrebačka banka d.d. UniCredit Group

10:15 - 10:30

Hotel performance overview – from global to local

Thomas Emanuel
Director, STR

10:30 - 10:50

Development pipeline report in the region – are we developing fast enough?

Sinisa Topalovic
Managing Partner, Horwath HTL

10:50 - 11:20


Morning refreshments and networking in Sponsors’ Showcase

11:20 - 12:00

Regional ministers' discussion

What incentives each government is offering to investors and should we be doing anything differently?

James Chappell
Global Business Director, Horwath HTL

In discussion with:

Damir Davidovic
Secretary of State, the Ministry of Sustainable Development and Tourism of the Republic of Montenegro

Tonci Glavina
State Secretary, Ministry of tourism - Republic of Croatia

Renata Pindzo
Deputy Minister for Tourism, Ministry of Trade, Tourism and Telecommunications of the Republic of Serbia

Eva Stravs Podlogar
State Secretary, MEDT Slovenia

12:00 - 12:45

Stand point – how investors and asset managers perceive SEE region, what are the countries that attract their attention and why and what are the new trends in investments?

What makes a country more appealing for investors, is it time for development in the region, do governmental incentives make a difference?

Kristian Sustar
Chief Development Officer, Uniline

In discussion with:

Ivana Budin Arhanic
Vice President of Business Development and Corporate Affairs, Valamar Riviera

Clive Hillier
Consultant, Colliers International

Nicola Lichtenberg
Senior Manager Hotel Acquisitions & Transactions, Aroundtown SA

Reuel Slonim
CEO, Arena Hospitality Group

12:45 - 14:00


Lunch in the Sponsor’s exhibition area

14:00 - 14:25

Challenging hotel operating models

Presented by

Branko Bogunovic
Partner, Hotel & Destination Consulting

And in discussion with:

Joep Peeters
Senior Vice President Franchise & Owner Relations EMEA, Radisson Hotel Group

14:25 - 15:00

Three Minute Pitch - The product differentiation – what is out there and would you invest in it (instead of investing in full-service hotel)?


Ivona Meissner
Director Hotel Development, Regional Office Vienna, BWH Hotel Group Central Europe


Frank Reul
VP Development, Accor Eastern Europe


Jordi Sanchis
Development Director South, East and Central Europe, Melia Hotels International


Werner Bilgram
Managing Director, Family Select Hotels, Austria


Milena Brajovic
General Manager, voco™ Podgorica

Mojca Lozar
Global Brand Director, voco™ hotels, IHG

The jury members:

Clive Hillier
Consultant, Colliers International

Jonathan Worsley
Chairman & CEO, Bench Events

15:00 - 15:45

Breakout Session 1 - Hall A

Residential debate – does branded residences work in terms of both financing and operations?

This scheme does not seem to stop – on the contrary, countries such as Greece, Cyprus, Moldova are indirectly encouraging for-sale residences aimed at non-permanent residents by way of their “Golden Visa” programs.

Ruzica Herceg
Partner, Hotel & Destination Consulting

In discussion with:

Daniel von Barloewen
Regional Senior Director – Mixed-Use Development Europe, Marriott International

Evgenios Dendrinos
Real Estate Director, TEMES - Costa Navarino

Igor Kanjuh
Head of RE Department, Erste&Steiermärkische Bank d.d., Croatia

Alexander Yakovlev
Head of Real Estate, Allea Group Cyprus

15:00 - 15:40

Breakout Session 2 - Hall B

AviaDev discussion: Airlift

Are low budget airlines seriously bringing low budget guests? What can we learn from other destinations?

Juraj Toth
Managing Director, AviaDev Europe

In discussion with:

Urska Binter
Head of Commercial Services, Fraport Slovenija

Nikolett Huszak
Senior Retail Marketing Manager, Budapest Airport

Enzo Zangrilli
Owner, 1Aviation Consulting Services

15:45 - 16:30

Breakout Session 2 - Hall A

Belgrade – Ljubljana – Zagreb

What is the supply situation, whether and where is there a possibility for investment with effective ROI and is there anything to be implemented from Warsaw and Budapest?

Thomas Emanuel
Director, STR

In discussion with:

David Jenkins
Vice President Business Development, Radisson Hotel Group

Josipa Jutt Ferlan
CEO Zagreb City Hotels and cluster manager for Hilton hotels in Zagreb

Zivorad Vasic
Area General Manager, IHG

15:45 - 16:20

Breakout Session 1 - Hall B

GRIF discussion

Hotel restaurants competing with the high street

Marko Gajski
Executive chef, Lesic Dimitri Palace

In discussion with:

Goran Kovacevic
Pre-opening General Manager, Viceroy Kopaonik Serbia

Gustaf Pilebjer
Director of Food and Beverage for Europe, Marriott International

Jason Wischhoff
Managing Director EMEA, CEE & Asia, Benihana - part of Minor International

16:30 - 17:15

A Focus on MAK - Macedonia, Albania and Kosovo

Macedonia, Albania and Kosovo: off the beaten track or hidden jewels – opportunities and challenges

Takuya Aoyama
Vice President Acquisitions & Development, Hyatt International (EAME) LLC

In discussion with:

Visar Bytyqi
Advisor to the Board of Directors, HIB Corporation

Dejan Knezovic
Partner, Knezovic & Associates

Ardiana Sokoli
Vice President, Real Estate Business & Board Member, Balfin Group

Elvis Toci
CEO and Founder, ADXA Property

19:30 - 23:30


AHF Cocktail Reception at Fiedel Gastro

We are delighted to invite AHF delegates to join us for a cocktail networking reception at the end of the first day. Delegates will be treated to delicious food and drinks whilst networking with old acquaintances and new friends.